Volkswagen announced today that the production version of its pickup concept unveiled last year will be launched under the ‘Amarok’ name when it arrives in Europe in 2010.
Amarok means wolf in Inuit language. Eskimo people, who live in northern Canada and Greenland, regard the wolf as king of the wilderness and a figure of robustness, endurance and superiority. It also means ‘he loves stones’ in some languages spoken in South America.
“This name fits the characteristics of our pickup perfectly, which will set new standards in its class,” says Stephan Schaller, CEO of Volkswagen Commercial Vehicles. “We took great care selecting this name, which can be used globally and is meant to invoke positive associations in all relevant international markets. The Amarok is a powerful and robust vehicle with great stamina - just like the wolf.”
Volkswagen said that the Amarok will be launched as a double-cab pickup with four-wheel-drive. A single-cab version will introduced later. Power will come from a line Volkswagen’s next-generation common rail turbo diesel engines
The 2010 Volkswagen Amarok will be introduced first in South America in early 2010, followed by Central America in Spring 2010, then Russia and Europe in the summer, as well as Africa and Australia.
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