For American car buyers, “small” and “premium” are no longer mutually exclusive terms. Vehicles such as the Mini Cooper and Smart Fortwo have sold well enough to prove that small cars don’t necessarily have to be cheap. Volkswagen’s upcoming small car, the Up, will attempt to follow in the Mini’s tire tracks, but it will start at about $10,000. What’s odd is that even though VW has designed the Up with the idea of offering it in the U.S. market, the company is still not completely committed to bringing it here out of fear that it may prove too small for American tastes.
When VW unveiled the Up as a concept car at the 2007 Frankfurt auto show, it was a rear-engine, rear-wheel-driver in the spirit of the original Beetle. We loved the idea, not only because of its flashback layout—we also liked the styling, and its small size and light weight promised entertaining handling.
Keep Reading: 2012 Volkswagen Up - Car News
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